what does the statement imply: the charmers’ pretending nature or the deceitful essence of the notion of charm in general? Follow our lead and you won’t get lost regarding the translation of the charm language.
The Charmless Ones

There are people who simply do not have any charm, not even special charm, let alone scandalously dramatic one. They are as a rule very boring and often introverted. They express their emotions very sparingly and often keep them to themselves instead of sharing them with others.
The phenomenon of charmlessness is quite wide-spread among people. It's not an incurable disease though. It can be healed with the help of certain medications which will cause neither side effects nor ineffectiveness. They will help due to several inspiring factors – the first one being their special essence the second – your desire to become a more interesting person.
Medications and doctor's orders which help you acquire more charm are very cheap but effective. First of all, try to observe, follow the ways of, or even establish close communication with interesting people – in order to take some of their views as a model for their own individual charm.
If you wants to gain relentlessly sweet charm, you should develop such qualities as communicativeness, desire to socialize (practice makes perfect eventually), love for (almost) all people, ability to point out best sides and qualities of people and situations.
In case you want to be wickedly charming, then you should be especially attentive not only to your manners and ways but also to your appearance which should correspond to your devilish sparkle.
In other words, there are no way-outless situations, as long as you want to find a way out that is.